This sly spec ad for the Honda Fit touts the car's ability to go long distances without needing a stop. But the payoff is more about our own capacity. We'll leave it at that.
James Rautmann, who directed the sample for A2F Pictures in Minneapolis, told AdWeek he wanted to "create an ah-ha moment."
Mission accomplished, James.
James Rautmann, who directed the sample for A2F Pictures in Minneapolis, told AdWeek he wanted to "create an ah-ha moment."
Mission accomplished, James.